Реферат: Модель потребительского решения Энджела–Блэкуэлла-Миниарда

            

          Входные                           Обработка                                                        Процесс решения                                              Переменные,

            данные                           информации                                                                                                                                  влияющие на

/>                                                                                                                                                                                                            процесс решения     

/>/>/>/>/>                                                                                                                           Осознание                       

/>/>                                                                                                                           потребности       

/>/>/>/>/>/>/>                                            Подверженность                                                                                                                     Влияниеокружающей

/>/>/>                                                   воздействию                                                                                                                           среды:            

/>/>/>/>/>/>/>                                                                                             Внутренний                Поиск                                                          Культура    

/>/>/>/>/>/>/>        Стимулы                      Внимание                                  поиск                                                Убеждения                       Социальный класс

/>/>/>/>/>        Преобладающее                                                                                                                                                                 Личное влияние

/>/>/>/>        влияние продавца                                                                                                                                                               Семья

/>        Другие                          Включение в            Память                                                                 Установка                       Ситуация                                       

/>/>/>/>                                                сознание                                                             Оценка

/>/>                                                                                                                            альтернатив

/>                                                                                                                                                            Намерения

/>/>/>                                                   Принятие

/>/>/>/>/>/>                                                                                                                                                                                                     Индивидуальные

/>/>/>                                               Усвоение                                                                     Покупка                                                  различия:    

/>/>/>/>                                                                                                                                                                                                 Потребительские

/>            Внешний                                                                                                                                                                    ресурсы           

/>/>/>/>              поиск                                                                                                    Результаты                                                 Мотивация и

/>/>                                                                                                                                                                                                заинтересованность

                                                                                                                                                                                                 Знания

/>/>/>/>/>                                                                                                                                                                                                Установки 

/>/>                                                                                              Неудовлетворенность         Удовлетворенность                    Личность

/>                                                                                                                                                                                                 Стиль жизни

/>                                                                                                                                                                                                 Демография                 

Рис.  Модельпотребительского решения Энджела – Блэкуэлла — Миниарда

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